The power of a CRM in transforming public affairs strategies

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Building meaningful connections with stakeholders is key to success and public affairs professionals face the ongoing challenge of identifying and engaging a continuous register of political officials.

Enter Customer Relationship Management (CRM) systems – a game-changer for public affairs teams.

Superior stakeholder searching

Without a clear understanding of who your stakeholders are and where their interests lie, searching for them is like looking for a needle in a haystack. Our comprehensive CRM provides a centralised database where stakeholder contact details can be easily located and accessed. This saves valuable time and ensures you’re targeting the right individuals with precision and purpose.

Empower engagement

It’s not enough to make initial contact with stakeholders; maintaining and nurturing those relationships is equally important. Our CRM enables you to monitor outreach efforts and track engagement levels across your team. This crucial data allows you to tailor communications, prioritise those with genuine interest and strengthen rapport.

Conquer campaigning

Engagement is the nuts and bolts of public affairs and with a structured approach, it’s easy to keep track of your team’s engagement. Our CRM system streamlines this process – search key political topics and segment contacts into categories, ensuring no stakeholder falls through the cracks – enhancing efficiency within your team.

Access everything in one place

Imagine having all these capabilities integrated into one easy-to-use online tool.? Our CRM eliminates the need for multiple disjointed platforms and spreadsheets, streamlining your workflow and maximising productivity. This centralised tool becomes the hub of your public affairs strategy, providing a seamless experience for your team.

No cost, no commitment – try it out!

Curious about the impact of a CRM system for your public affairs team? Why not experience DeHavilland’s PeoplePoint platform? Explore the benefits for two weeks at no cost. This risk-free trial period allows you to witness the impact it can have on your stakeholder engagement.

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DeHavilland premium political intelligence provides political insight, monitoring and stakeholder management for public affairs and government relations.

Forefront Advisers provides guidance, insight and analysis to understand what is going on in politics across the UK and EU for investors, financial institutions, large corporates and law firms.

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