The power of a CRM in transforming public affairs strategies

The power of a CRM in transforming public affairs strategies

In this article, we explore how public affairs and government relations can effectively prepare for party conference.

Building meaningful connections with stakeholders is key to success and public affairs professionals face the ongoing challenge of identifying and engaging a continuous register of political officials.

Enter Customer Relationship Management (CRM) systems – a game-changer for public affairs teams.

Superior stakeholder searching

Without a clear understanding of who your stakeholders are and where their interests lie, searching for them is like looking for a needle in a haystack. Our comprehensive CRM provides a centralised database where stakeholder contact details can be easily located and accessed. This saves valuable time and ensures you’re targeting the right individuals with precision and purpose.

Empower engagement

It’s not enough to make initial contact with stakeholders; maintaining and nurturing those relationships is equally important. Our CRM enables you to monitor outreach efforts and track engagement levels across your team. This crucial data allows you to tailor communications, prioritise those with genuine interest and strengthen rapport.

Conquer campaigning

Engagement is the nuts and bolts of public affairs and with a structured approach, it’s easy to keep track of your team’s engagement. Our CRM system streamlines this process – search key political topics and segment contacts into categories, ensuring no stakeholder falls through the cracks – enhancing efficiency within your team.

Access everything in one place

Imagine having all these capabilities integrated into one easy-to-use online tool.? Our CRM eliminates the need for multiple disjointed platforms and spreadsheets, streamlining your workflow and maximising productivity. This centralised tool becomes the hub of your public affairs strategy, providing a seamless experience for your team.

No cost, no commitment – try it out!

Curious about the impact of a CRM system for your public affairs team? Why not experience DeHavilland’s PeoplePoint platform? Explore the benefits for two weeks at no cost. This risk-free trial period allows you to witness the impact it can have on your stakeholder engagement.

Contact us to discuss your needs.


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Hattie Ireland

Hattie has been at DeHavilland for three years working across the policy and content team, and now leads our infrastructure policy team, specialising in transport policy.

She enjoys being able to work with a range of clients at the forefront of the issues of today, from recovering from the pandemic to efforts to decarbonise the sector.

Before joining DeHavilland, she graduated from the University of Edinburgh with a first class degree in History and Politics where she also spent a year abroad in Washington D.C.

Age: 450

Hobbies outside work: er wgherfgergggfefdfgrh er wgherfgergggfefdfgrh raggy roo

Best thing about DeHavilland: dwdwdergfergvrg rthjhn r baleckedecddsdsdsdsdsdsdssd  dsdsdsdsdsdsdsds dsdsdsdsdsdsdsdsds 

Michael Cameron – Policy Consultant

Michael joined DeHavilland in August 2022 having previously read Philosophy, Politics and Economics at Keble College, Oxford.

He looks after the housing, construction, and local government portfolio, within the wider infrastructure team. Within the housing sector, he particularly enjoys watching the ongoing debate about how and where the UK can build more homes.