Why is stakeholder mapping important?

Why is stakeholder mapping important?

In this article, we explain why stakeholder mapping is important and explore the many benefits.

As we approach autumn, public affairs teams should be considering how best to engage their key stakeholders.

Party conference represents the golden opportunity to do just that.

However, with hundreds of MPs, civil servants, SpAds and Political Advisers attending, engaging them can be a near-impossible task.

Creating a stakeholder map will help you to identify those you wish to interact with most.

What is a stakeholder map? 

Politicians have become accustomed to being petitioned, therefore distinguishing your comms from your peers will increase the likelihood of achieving your desired outcome. 

Knowing who, how and what to say requires thorough, constant monitoring of your stakeholders, so you can leverage the latest political developments to your advantage. This is your stakeholder map.

5 main benefits of stakeholder mapping 

1. Enhanced insight

Recognise the level of interaction among different stakeholders. 

2. Effective communication

Increase the possibility of stakeholder engagement by creating tailored communication for your different contacts. 

3. Minimise risk

Identify stakeholders who may pose risks to your company and develop mitigation tactics to address potential obstacles before they escalate. 

4. Resource allocation

Prioritise stakeholders based on their level of influence, impact and engagement to allocate resources effectively. 

5. Discover new stakeholders

Identify potential contacts with whom you share common interests but were previously unaware.

Get in touch

We understand the importance of having a sophisticated stakeholder mapping routine in place. 

Unsure where to start or need a helping hand? Our team are here to help. 

Contact us to discuss your needs. 


More Posts

Flavia Scotton, DeHavilland EU

5 tips to network in the Brussels bubble

Brussels is often described as a political bubble with networking events vital for getting (and staying) ahead in EU public affairs. Flavia Scotton shares the five tips she wishes she had known when she first started.

Find out more about DeHavilland’s services

Get in touch

We use this data to ensure you get the information you want. Please read our Privacy Policy to find out more.

DeHavilland portal screenshots
Scroll to Top

Book a trial

Hattie Ireland

Hattie has been at DeHavilland for three years working across the policy and content team, and now leads our infrastructure policy team, specialising in transport policy.

She enjoys being able to work with a range of clients at the forefront of the issues of today, from recovering from the pandemic to efforts to decarbonise the sector.

Before joining DeHavilland, she graduated from the University of Edinburgh with a first class degree in History and Politics where she also spent a year abroad in Washington D.C.

Age: 450

Hobbies outside work: er wgherfgergggfefdfgrh er wgherfgergggfefdfgrh raggy roo

Best thing about DeHavilland: dwdwdergfergvrg rthjhn r baleckedecddsdsdsdsdsdsdssd  dsdsdsdsdsdsdsds dsdsdsdsdsdsdsdsds 

Michael Cameron – Policy Consultant

Michael joined DeHavilland in August 2022 having previously read Philosophy, Politics and Economics at Keble College, Oxford.

He looks after the housing, construction, and local government portfolio, within the wider infrastructure team. Within the housing sector, he particularly enjoys watching the ongoing debate about how and where the UK can build more homes.