The challenge
Cosmetics Europe faces a multifaceted set of challenges within the EU policy arena:
- Extensive regulatory scope monitoring and influencing a broad range of regulations, including REACH, CLP, the Cosmetics Regulation itself, packaging directives and eco-design initiatives.
- Global engagement with international regulatory developments that impact the European cosmetics industry.
- Enhance trust and reputation of the full cosmetics and person care sector to all stakeholders and markets.
- MEP and Commissioner tracking to closely monitor the activities and positions of Members of the European Parliament and European Commissioners relevant to their industry.
- Intelligence gathering to identify and analyse relevant discussions, documents and comments on online platforms and within MEP communications.
- Sustainability focus supporting a deep understanding that can shape the sustainability agenda and its impact on the cosmetics sector.
- Effective briefing and analysis thatproduces clear and impactful briefing documents, including sustainability assessments and regulatory impact analyses.
- Facilitating high-level engagement by organising and supporting effective exchanges and meetings with key EU policymakers.
Our solution
Cosmetics Europe strategically utilises DeHavilland’s specialised EU monitoring and analysis services, integrated with the broader advisory support from Forefront Advisers:
- MEP and Commissioner trackers: DeHavilland provides dedicated trackers to monitor the activities, voting records and public statements of relevant MEPs and Commissioners, offering crucial insights into their potential policy positions.
- Online platform monitoring and keyword search: DeHavilland’s platform monitors online sources and enables Cosmetics Europe to conduct targeted keyword searches for relevant documents, discussions and MEP comments, providing a comprehensive view of the digital policy landscape.
- Policy analysis and briefing support: DeHavilland’s information helps the team to prepare briefing documents, including in-depth analysis of sustainability-related policies and assessments of regulatory impact, providing a strong evidence base for Cosmetics Europe’s advocacy efforts.
- Tailored support and integration: DeHavilland offers ongoing, informal catch-ups and participates in Cosmetics Europe’s team meetings, ensuring seamless integration of their services and a collaborative approach.
- Continuous support and availability: DeHavilland provides continuous support through email and scheduled calls, ensuring Cosmetics Europe has readily available expertise and assistance for questions and consultations.
- Insight-led intelligence from Forefront Advisers: Cosmetics Europe also receives regular content and events from Forefront Advisers’ in-house sustainability advisers to support their understanding and proactively prepare for risks and opportunities before they arise.
Impact
Cosmetics Europe’s strategic partnership with DeHavilland has yielded significant benefits:
- Enhanced intelligence gathering: The MEP and Commissioner trackers, coupled with online monitoring, provide a comprehensive and nuanced understanding of the EU policy landscape and key actors.
- Stronger evidence-based advocacy: DeHavilland’s support for the team preparing briefing documents and regulatory impact assessments strengthens Cosmetics Europe’s ability to advocate effectively with policymakers.
- Seamless integration and collaboration: The tailored support and continuous availability ensure a strong working relationship and effective integration of DeHavilland’s services within Cosmetics Europe’s broader public affairs strategy.
- Leveraging complementary expertise: By strategically utilising both DeHavilland for detailed monitoring and analysis and Forefront Advisers for broader strategic counsel, Cosmetics Europe benefits from a comprehensive and well-rounded approach to EU public affairs.
Testimonial
Solène Flahault, Director of the Public Affairs team at Cosmetics Europe said: ‘DeHavilland services provide continued and invaluable support to our team. Their targeted monitoring and intelligence have been instrumental in helping us identify emerging trends and tendencies, allowing us to better prepare for regulatory and political discussions.
‘Furthermore, we greatly appreciate the high level and first-hand insight provided by Forefront Advisers, as well as their on-the-spot support during key meetings with our members. This assistance has significantly enhanced our strategic planning and comprehensive advocacy approach.’
Cosmetics Europe’s strategic engagement with DeHavilland and Forefront Advisers demonstrates a sophisticated approach to navigating the complex EU regulatory environment.
DeHavilland’s specialised monitoring and analysis capabilities provide Cosmetics Europe with the detailed intelligence needed to understand policy dynamics and effectively advocate for its members’ interests.
This collaboration ensures that Cosmetics Europe remains a powerful and informed voice for the cosmetics and personal care industry in Europe, shaping a favourable operating environment for long-term growth and sustainability. The intelligence from Forefront Advisers further highlights the integrated and collaborative nature of Cosmetics Europe’s public affairs strategy.